30 January 2014 20:14

With the festive season encouraging more purchases during the fourth quarter of the year, the last three months of 2013 also saw an increase in online shopping compared to the same period in 2012.
According to the most recent 'The I Report' study monitoring online shopping behaviour in Cyprus, internet purchases increased 0.8% in October to December reaching 33.7% of the total online retail transactions for the year.
Clothing, footwear and cosmetics were amongst the highest preferences and there was an increased amount of purchases made through smartphones and tablets.
Ebay also remains the first choice among online shoppers in Cyprus, the study uncovered.
According to The I Report, 18.4% of online purchases were made using a smartphone during the last quarter of 2013 and 9.5% were made on tablet computers.
The study also found that the vast majority - 92.5% - of purchases were made at home while the remainder of transactions were carried out at the buyer's workplace.
Presenting the results, Evresis Director Nicolas Nicolaou said: "The results of the fourth quarter of 2013 show a significant momentum mainly due to December that despite the market instability it kept online shopping on the rise."
Regarding the categories and types of products purchased online, I Report recorded the 'Clothing Category' in first place with 46.5% and an increase of 3%, with sportswear growing at 61.3% and work clothes reduced to 54.1%.
In second place was the 'Footwear Category' with 22.8% which increased 11.4%. Coming third was the 'Cosmetics Category' with 18.7% with an increase of 2.5%.
The 'Mobile Phone Devices Category' took fourth place with 16.2% but decreased 2.3%.
In terms of websites and online shops from where the purchases were made, I Report found that eBay remained at the top with 59.3% with an increase of 3.3%, followed by Amazon with 29% up 1.2%, and Asos in third place with 17% on a 1.1% rise.
Strawberrynet followed with 6.7% and then Cyprus Airways on 5.8%.
Other online shops among the Top Ten were Feel Unique with 5.6%, and Net A Porter with 5 %.
"At the most important period of the year for online shopping, I Report recorded a change in the choice of goods in most demand, with clothing and footwear categories overcoming technology products and even cosmetics to exceed travel and books, showing the general preference tending toward highly necessary and affordable goods," ImarComms CEO Pericles Ellinas said.


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