16 February 2014 15:12

Cyprus last year had the highest drop in cinema admissions throughout the EU with ticket sales falling a whopping 24.4%.
The figure was revealed as part of a European Audiovisual Observatory report made public on the occasion of the 64th Berlin International Film Festival.
The same study showed that cinema admissions throughout the EU fell by 4.1% last year, reaching the second lowest level since the turn of the century.
While the drop in Cyprus reflects 600,000 admissions compared to 800,000 in 2012, the EU-wide fall translates to 908 million tickets sold, around 39m less than 2012’s 947m.
The study said: “More than two thirds of EU markets experienced a decline in admissions, while admission levels increased in only eight out of the 26 EU territories for which provisional data were available. The cumulative admissions drop in the EU was however driven by the significant decline in four out of the five largest EU markets: Spain (-15.2m; -16%), France (-10.8m; -5.3%), the UK (-7m; -4%) and Germany (-5.4m; -4%).”
Only Italy withstood the general downward trend with admissions estimated to have grown by 6.6% to 106.7m tickets sold. Apart from Italy, year-on-year growth in cinema attendance of over 1% could only be achieved in six Central and Eastern European member states, led by Bulgaria (+16.7%), Romania (+13.8%) and Lithuania (+6.8%.)
Significant growth was only achieved outside of the EU where admission grew 10.5% to 173.5m tickets sold in 2013. The Russian Federation overtook the UK as the second largest European market in terms of admissions. Box office records were also broken in Turkey, with cinema attendance growing by 14.8% to 50.4m admissions, the highest level in the past few decades.


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