The island’s tourism sector, headed by Tourism Minister George Lakkotrypis and the CTO leadership, are out in force at the Berlin Tourism Fair (ITB) trying to woo back German tourists.
Arrivals to Cyprus from Europe’s economic powerhouse have been steadily shrinking over the past few years. Now Cyprus is determined to claw back a share of the country’s $80 billion a year tourism market. Emphasis will go to increasing accessibility as flights are insufficient, as well as targeting large tour operators.
CTO director Marios Hannides said he was cautiously optimistic that Cyprus will attract more German visitors this year.
“Although there are difficulties there is room for improvement provided we take targeted action and move quickly to promote the comparative advantages of our tourism product,” he said.
A lot will depend on efforts to establish regular weekly flights from Germany as well as the response of the German tour operators, he added.
Once Cyprus’ second largest market after the UK, tourist arrivals from Germany slumped 31% in 2013 to 98,000.