Drivers are being urged to think about the person behind the helmet in a new motorcycle safety campaign aiming to reduce the number of casualties and deaths of two-wheeled road users.
Announcing the launch of the initiative yesterday, traffic police chief Demetris Demetriou confirmed that between 2004 and 2013, 229 motorcyclists and pillion passengers were killed in collisions on the island marking 30% of total auto fatalities.
“Unfortunately not a day goes buy that we do not have a motorcyclist involved in a road accident. Sometimes the motorcyclist is at fault but often car drivers are to blame for the accidents,” said Demetriou.
The chief added that motorcycle drivers always face more danger in road collisions than other vehicle drivers.
“They are vulnerable road users and always pay the price as they are exposed to the most dangers.”
The campaign is being organised by the traffic department in cooperation with REACTION, Youth Organization for Road Safety, and Action Motorcycle Club.
According to Demetriou, the initiative urges motorists to drive vigilantly and think about the person behind the helmet.
“They could be a friend, a brother or a sister. For this reason we must be very aware of the threat cars pose to motorcyclists.”
The campaign launches today and will coincide with the 14th annual ‘Journey of Love’ fundraiser organised by the Cyprus Association for children with cancer.
The four-day event will see police patrols accompany a convey of motorcyclists around Cyprus distributing information leaflets on how to drive safely around vulnerable road users.
President of Reaction Marios Stavrou said that based on road collision data motorcyclists are only responsible for around 20% of the auto accidents they are involved in.
“It is a terrible shame that hospitals in Cyprus are full of motorcyclists injured in collisions. But together we can make what appears to be impossible, a reality.”
Head of Action Jimmy Angelides confirmed that riders from ten motorcycle clubs will be taking part in the campaign.
“Our aim is to eventually create a driving culture that is aware of the dangers of the road and also teach motorcyclists how to better protect themselves.”