Phileleftheros newspaper and Mega television channel have announced the launch of a collaboration to offer the advertising market combination packages at unique and competitive prices.
The two sides are embarking on a multi-level collaboration that starts with the merging of the sales and marketing teams and a common strategy under the guidance of Petros Petrou towards one of the largest and most decisive steps in the island’s media.
Speaking at an event to announce the new partnership yesterday, Phileleftheros publisher Nicos Pattichis said “the aim of Phileleftheros and Mega is to provide the best services to the customer and comprehensive customer services, through correct projection and strong promotion in Cyprus’ leading print media: in newspapers Phileleftheros, Goal News, Financial Phileleftheros, the Cyprus Weekly and the new daily English-language newspaper the Cyprus Daily”.
“Furthermore, the leading weekly magazines TV Mania and Down Town, the most popular, best cooking magazines in Cyprus ‘Hrises Sintages’ and ‘Ti na magirepso’, as well as Taste, Life and Syntheses. In addition, successful women’s magazines Omikron and Cosmopolitan, powerful websites philenews, sentragoal, inCyprus and Elita.com, facebook pages and leading music radio stations Sfera, Kiss and Mix FM,” he continued.
“All of the above are now marrying Mega Channel and Logos, offering comprehensive and multi-level services.”
Mega CEO Kostas Zervos said:
“History has shown that with crises come opportunity. One of these opportunities is the commercial marriage of Mega and Phileleftheros. Two powerful groups characterised by prestige, credibility and significance guarantee the creation for new data for advertisers and advertised.
“They guarantee an upgrade of the level of information, civilisation and entertainment in Cyprus,” he continued.
In the framework of their collaboration, Phileleftheros and Mega are offering combination advertising packages that include all forms of media at their disposal. The materialisation of the partnership is a benchmark in the Cypriot advertising market as advertising companies and clients now have the opportunity to promote their products and services through a “One Stop Media Shop” at uniquely competitive prices.
Commenting on the new agreement, Archbishop Chrysostomos said:
“I believe that this collaboration will go on for many years as we have vowed to serve this country and its people.”