Collectively, parents in the UK will be splashing out over £3 billion on tech gifts for their kids, spending £243 each to fulfil their children's Christmas wishes, according to a new report by comparison service uSwitch.
Nearly a fifth (16%) will go even further and shell out £400 or more on tech for their children this year.
Tablets top the charts for the most wanted present, being bought by one in four parents (24 per cent), while video games remain popular with a fifth (17%) looking to buy one for their child. More than one in ten is considering a smartphone (13%).
Digital cameras and e-readers make up the top five, while 6% of children may receive a smartwatch.
"The least popular tech gift this Christmas is the basic mobile phone (5%) - as smartphones become more desirable and affordable.
"Many families are preparing for a tech-tastic Christmas this year, with many kids demanding the latest gadgets whatever their age.
"For many this will mean that the pressure is on to juggle Christmas wish lists with household budgets," said Ernest Doku, telecoms expert at uSwitch.com told The Daily Telegraph.
"However, despite some tablets costing upwards of £350, the advent of many cheaper versions - from high street retailers Argos and Tesco, as well as Google's bargain priced Nexus tablet - may be the solution for parents looking to keep both their kids and their bank managers happy."