Voice-controlled smartwatches that track heart rates and connect to phones and tablets will debut later this year as Google Inc partners with electronics, technology and fashion companies to take consumers to the next promised frontier in computing.
Google on Tuesday unveiled plans to help develop the voice-controlled watches and other wearable computers based on its Android
mobile operating system
, which already runs more than three out of four smartphones
Wear project is open to software makers to create apps for the watches, putting Google at the forefront of efforts to jumpstart the nascent wearable computing market.
The news comes as speculation swirls around iPhone
-maker Apple Inc's plans for wearable computers, including a smartwatch of its own. Apple Chief Executive Tim Cook has promised new "product categories" later this year.
A video posted on Google's blog on Tuesday showed people speaking into their watches to check sports scores, control music, send replies to text messages and even open their home garages.
By aligning itself with a broad spectrum of partners to develop the smartwatches, Google is hoping to replicate the success that helped make its free Android
software the most popular smartphone operating system
, analysts said.
LG Electronics said on Tuesday that it would introduce its first Android
watch, the G Watch, in the second quarter. Motorola said its Moto 360 Android
watch would be available this summer.
Fossil Group Inc, which makes watches, handbags and other accessories, also announced that it was working with Google on Android
Many believe wearable computers represent the next big shift in technology, just as smartphones
evolved from personal computers, but efforts by various companies so far have had mixed results.
Samsung was among the first to sell a smartwatch for consumers, but its maiden effort, the Galaxy Gear, was widely panned by reviewers.
Google's announcement "definitely gives wearables a status that it's a market in its own right and it needs to be treated with the respect that a separate operating system
branch gives it," said Carolina Milanesi
, an analyst with Kantar World Panel.
Must have or nice to have?
Google, whose projects range from self-driving cars to robots, likely sees smartwatches as part of the future evolution of computing, said Raymond James analyst Aaron Kessler. But he said it remained to be seen whether smartwatches will become an indispensable digital accessory or a “nice-to-have” gadget.
“At this point I would still view it as a niche product,” he said.
Among the more than 10 companies that are partnering with Google on Android watches are Samsung Electronics Co , HTC Corp, Asus, Intel Corp , Qualcomm Inc, Broadcom Corp and Mediatek Inc.
Qualcomm and its manufacturing customers are working on “multiple” wearable devices based on its Snapdragon processors, spokesman Jon Carvill said. He declined to elaborate.
“We’ve barely scratched the surface of what’s possible with mobile technology,” Google said in a post on its official blog on Tuesday. “That’s why we’re so excited about wearables - they understand the context of the world around you, and you can interact with them simply and efficiently, with just a glance or a spoken word.”